eToro buys LB Finanzas to enter Argentina
eToro is reported to be buying Argentine finance app LB Finanzas. No price was disclosed, so the deal's size and structure remain unknown.
eToro's acquisition of LB Finanzas is a local-entry move into Argentina, not a priced deal: Finextra reports the terms were not disclosed. Descubre.vc described LB Finanzas in June 2025 as a fintech operating as a regulated agent in Argentina and the US, which would give eToro a local operating base.
The Ledger Desk · 3 min read- Finextra reports eToro is expanding into Argentina by acquiring the financial app LB Finanzas.
- The terms were not disclosed: no price, valuation or closing date has been confirmed.
- Descubre.vc described LB Finanzas in June 2025 as a regulated agent in Argentina and the US, with US custody.
- The open questions are structural: registration continuity, custody after the change of control, and product integration.
- Treat any circulating deal value as unverified until a filing or company statement appears.
eToro is reported to be buying LB Finanzas to establish itself in Argentina, but the economics are not public. Finextra says the terms were not disclosed. For a deals desk that is the central fact: the strategic direction is clear, while the price, structure and timing are not.
What the deal is, and is not
Finextra reports that eToro is expanding into Argentina by acquiring LB Finanzas, an all-in-one financial app, and that the terms were not disclosed. No price, valuation, closing date or regulatory approval has been confirmed in the source material reviewed. Because the funding-and-deals lens depends on numbers, this is a transaction whose size and structure remain unknown, and any figure circulating for it should be treated as unverified rumor until a filing or company statement appears.
What LB Finanzas brings
According to Descubre.vc in June 2025, LB Finanzas lets users in Argentina invest directly in US securities, operating as a regulated agent in Argentina and the United States with assets held in custody in the US. The same report cites access to more than 10,000 instruments and an account-opening deposit of 1,000 ARS refunded after a first investment. Those are product claims dated June 2025, not figures verified against a regulator filing.
What to watch next
The open questions are structural: whether LB Finanzas keeps its agent registration intact, how custody is handled after the change of control, and whether the product is folded into eToro's own offering. Regulators in Argentina and the US would be the primary source for any of these answers, and none were cited in the reporting reviewed. Until they speak, the deal signals intent more than capability.
For readers tracking fintech deals, the practical step is to wait for a company statement or regulatory record before using any valuation. For custody-minded readers, the detail to check is where client assets sit after closing.
- What is eToro acquiring in Argentina?
- Finextra reports that eToro is acquiring LB Finanzas, an all-in-one financial app, as its route into Argentina. The terms of the deal were not disclosed.
- How much is the LB Finanzas deal worth?
- Unknown. Finextra says the terms were not disclosed, and no valuation or price has been confirmed in the sources reviewed.
- What does LB Finanzas do?
- Descubre.vc reported in June 2025 that LB Finanzas lets users in Argentina invest directly in US stocks, bonds and ETFs. It described the company as a regulated agent in Argentina and the US, with assets held in US custody.